Building Software/SaaS GTM Teams: Over 15 Years of Focused Experience

For more than a decade, our firm has been deeply involved in shaping Go-To-Market teams for high growth software and SaaS companies. Our extensive network across US and Europe, encompassing tens of thousands of professionals in sales, delivery, product and pricing roles, spans a wide range of software niches.

Our work covers four key areas

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Account Executive
Account Manager
Customer Success Manager
Alliance/Channel/Partner Manager
Pre Sales
Sales Director
VP & C-level

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Professional Services

Implementation Consultant
Solution Architect
Project & Programme Manager
Managing Consultant
Director & VP level

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Pricing Teams

Pricing Analyst
Pricing Manager
Head/Director of Pricing
VP of Pricing & Packaging

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Product Management

Product Owner
Product Manager
Director of Product Management
Head of Product Management
VP Product Management

Strategic Contributions to SaaS Growth and Success

The following examples were all clients with us for 6+ years underlining our commitment to being a true partner that reliably delivers rather than just another agency looking for a quick win.

LeanIX (Enterprise Architecture SaaS)
We played a pivotal role in LeanIX's impressive growth from 110 to over 570 employees within four years. As their closest external partner, we were integrally involved in expanding their sales, pre-sales, consulting, and product teams across Europe. Our efforts contributed to the creation of a robust team, leading to their acquisition by SAP.
Zilliant (Price Optimization SaaS)
Our involvement with Zilliant included placing over 30 professionals in sales and professional services roles. Our contributions were key to their development and subsequent acquisition by new private equity investors.
Telogis (Location Intelligence SaaS)
We supported Telogis in establishing and expanding their European team from the ground up, reaching over 30 professionals in Europe. This growth was a cornerstone in their journey to a $1 billion acquisition by Verizon.
Planview (PPM SaaS)
Our collaboration with Planview helped expand their presence across Europe. We aided in the growth of their sales, pre-sales, and professional services teams, which saw the company flourish from 400 to over 1200 employees. Our strategic partnership helped their substantial expansion leading to PE acquisition and successful positioning as a dominant market leader in their industry.


I´m working together with Ben for several years now and it is great. Ben is very reliable and quickly understands our requirements. He communicates very openly and responds quickly. Working with him is very professional and is great fun. Thanks for this great cooperation.

Viola Vester

HR Manager – LeanIX

Joe helped me a lot with hiring in Europe. He knows the market and has a great network. I highly recommend Joe if you need to find talents in the pricing or retail area.

Maxim Morozov

CEO – GoalProfit

Joe worked several times for me searching for candidates all over Europe. I truly appreciated the time he spent to understand the context of the hire as well as the skills and qualities that were required for the position. Very easy to deal with, very responsive and with a great sense of matching people with roles.

Jim Triandiflou

CEO, Relias Learning

Ben and his team are a go to! He took time to understand our business and what it takes to be a successful Sales professional at Cvent. His ability to not only source great candidates but consistently ensure we are all on the same wavelength with the skills needed is fantastic.

Dylan Abraham

Senior Corporate Recruiter – Cvent

I worked with Ben several times over the past few years to help my company expand our European presence in our sales and sales engineering teams. Ben pays close attention to detail and has a knack for finding the right type of personalities for positions which has been very important to us.

Mike Maggio

VP Sales EMEA – Bigtincan

Ben worked with me to fill a UK-based senior sales role. From the initial discussions through to the shortlisting of suitable candidates and to the final round of candidates, Ben and his team were professional and always prepared to look beyond the easy options.

Guy Sutton

VP Sales N. Europe – Planview